A series of Instagram Stories for Nike social.
We created fun animated vignettes that took the VaporMax's unique aesthetic into the city. To align to the internet aesthetic, we used beautiful pastel colors and layered the shoe against a contextual photograph, coupled with experimental visual animations based on the sole of the shoe, and acronyms native to the our modern vocabulary:
AF, TBD, and LOL.
AF, TBD, and LOL.
